The grand exhibition: the core hub of Eurasian medical trade
The 32nd International Medical Exhibition in Istanbul, Turkey (Expomed Eurasia 2025) was held in TUYAP Exhibition Center in Istanbul from April 24 to 26. As the largest medical exhibition in the border area between Europe and Asia, this exhibition covers an area of 60,000 square meters, covering 7 professional pavilions, bringing together 765 exhibitors from 32 countries around the world, attracting more than 35,900 professional visitors, covering 122 countries and regions such as Turkey, Libya, Iraq and Iran.
The scope of the exhibits is closely related to the global medical trends, covering several core areas:
High-end equipment: electronic medical equipment, laboratory diagnostic technology, surgical robots.
Rehabilitation and consumables: orthopedic instruments, physiotherapy rehabilitation equipment and medical consumables.
Emerging sectors: emergency relief solutions, OTC over-the-counter drugs, and hospital intelligent management system.
The audience is mainly composed of high-quality decision makers, including Turkish Ministry of Health officials, purchasing directors of public/private hospitals, special buyers from 31 countries, and a diversified purchasing network covering rehabilitation centers and distributors, providing exhibitors with accurate business docking scenarios.
The Turkish medical market: a highland of rapidly growing import demand
The medical equipment market in Turkey is experiencing explosive growth:
Hub radiation force
1.5 billion people market springboard: a unique geographical location across Europe and Asia, directly radiating the markets of the Middle East, North Africa, Central Asia and the European Union.
Re-export trade center: medical devices entering the EU customs union area through Turkey can avoid the second customs clearance, saving 35% of the logistics cost in the Middle East non-market.
The endogenous demand broke out
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Driving factors |
Core indicators |
Correlation of rehabilitation equipment |
|
population structure |
7.93 million elderly people (9.3%) |
The annual demand for household wheelchairs exceeds 500,000. |
|
Medical infrastructure |
Annual increase of 75 private hospitals |
High-end rehabilitation equipment procurement budget +22% |
|
Import dependence |
85% of medical equipment depends on imports. |
The capacity gap of local wheelchairs is 300,000+sets/year. |
National strategic engine
National Strategy: “Health Vision 2023″ Pushes Medical Tourism Revenue to the Target of $20 billion.
Mandatory configuration standard: The newly revised Accessibility Act requires all public hospitals to be equipped with intelligent mobility devices.
Rehabilitation window: Istanbul’s high-end private hospitals raised the purchase price ceiling of carbon fiber wheelchairs to $1,200/set, which was 300% higher than that of traditional products.
Baichen Medical: China Rehabilitation Technology Lights the Eurasian Stage
Ningbo Baichen Medical has been focusing on the field of rehabilitation medical devices for 27 years. It is a high-tech enterprise dedicated to the research, development, production and sales of home rehabilitation treatment products and walking AIDS. We specialize in producing electric wheelchairs, scooters and walkers, and our products are exported to more than 100 countries and regions such as North America, South America, Europe, the Middle East and Oceania. At this exhibition, we showed a variety of innovative products, including carbon fiber electric wheelchairs, aluminum alloy electric wheelchairs, magnesium alloy electric wheelchairs, carbon steel electric wheelchairs and electric scooter.
Ningbo Baichen Medical Equipment Co., Ltd. (BoothNo.: 1-103B1) came on stage with the lightweight rehabilitation equipment matrix;
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Product line |
technological breakthrough |
Scene adaptation |
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Carbon fiber wheelchair |
11.9kg lightweight, support customization. |
High-end postoperative rehabilitation of medical tourism |
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Magnesium alloy wheelchair |
Integral molding+lightweight |
Sports rehabilitation center |
|
electric scooter |
Long battery life+strong power |
Multi-terrain adaptation |
The exhibition value: the three strategic fulcrums of building a rehabilitation ecology in Europe and Asia
Turkish medical exhibition has surpassed the traditional exhibition function and advanced to a regional resource integration platform-through the three-dimensional empowerment of “accurate demand matching+direct policy dividends+rapid construction of local networks“, it helps China enterprises to transform their technological advantages into market share.
Strategic entrance status: Turkey, as a transit hub of Europe and Asia, covers the emerging markets of CIS, Middle East and North Africa, and the exhibition facilitated 585 B2B matchmaking meetings, directly docking public hospital procurement bidding projects;
The forefront of industry trends: the innovation exhibition area brings together global medical start-ups to reveal three technical directions: smart medical care, remote diagnosis and robot rehabilitation;
Localization springboard: By lowering compliance barriers to enter Europe through Turkish dealer network, China exhibitors can export overall solutions by leveraging their medical tourism industry.
Deeply cultivate Europe and Asia, and jointly open up the Blue Ocean —— China medical enterprises are accelerating to rewrite the global medical equipment market structure with technological innovation and cost advantages, and Expomed Eurasia has become an indispensable world-class stage.
Post time: Jun-26-2025